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LIVE DIGITAL EVENT

Veterinary Marketing That Drives Growth: What to Track and What to Fix

PetDesk’s 2026 State of Veterinary Practice Management Report surveyed 400 veterinary professionals and uncovered a clear gap: most practices want to grow, but lack the strategy and visibility to do it.

78% of practices don’t track client acquisition costs. 36% don’t have a marketing plan. Most rely on word of mouth—a channel that’s difficult to scale, control, or measure. At the same time, visit volume is becoming less predictable, active client counts have declined in recent years, and many practices are feeling increased pressure to sustain growth.

This isn’t a budget problem. It’s a visibility and strategy problem.

In this session, we’ll break down what clinics should actually be tracking, how to connect marketing efforts to real appointment growth using tools you already have, and how to build a simple, effective marketing approach that doesn’t require a full-time marketing team..

Date: Wednesday, May 6, 2026
Time: 9am PST / 12pm EST
Duration: 45 minutes + Q&A

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What You'll Learn

  • What client acquisition cost (CAC) actually is—and why most practices are operating without it

  • How to connect your current marketing efforts (Google, website, referrals) to new clients and appointments

  • Where clinics are losing growth opportunities without realizing it

  • How to build a simple, differentiated marketing approach that works for independent practices

  • What to focus on (and what to ignore) when trying to grow

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Integrations

  • pulse-logo
  • avimark-logo
  • ezyvet-logo
  • daysmart-vet-logo
  • infinity-logo
  • google_calendar-logo
  • provet-cloud-logo
  • shepherd-logo
  • intravet-logo
  • vetspire-logo

Why vets prefer PetDesk

20% less time on calls

“There’s less talking on the phone to people. They put their information in, and we just do it.”

40% lower call volume

“Pet owners just book their appointments online because it is so easy and streamlined.”

72% more appointments

“PetDesk has been a great tool to reach and retain our clients. It’s very easy to use.”

Mary Schwartz, CVT

Community Engagement and Advocacy Manager, PetDesk

Mary Schwartz, CVT has a robust career in the veterinary industry spanning a decade. Mary uses her in-depth knowledge of veterinary practices to hone in on their operations, pain points, needs, and wants so that they realize the power of veterinary technology and how PetDesk can be tailored to each clinic, so that staff can reclaim their time and provide quality care to their patients.

Mary Schwartz