LIVE DIGITAL EVENT
Veterinary Marketing That Drives Growth: What to Track and What to Fix
PetDesk’s 2026 State of Veterinary Practice Management Report surveyed 400 veterinary professionals and uncovered a clear gap: most practices want to grow, but lack the strategy and visibility to do it.
78% of practices don’t track client acquisition costs. 36% don’t have a marketing plan. Most rely on word of mouth—a channel that’s difficult to scale, control, or measure. At the same time, visit volume is becoming less predictable, active client counts have declined in recent years, and many practices are feeling increased pressure to sustain growth.
This isn’t a budget problem. It’s a visibility and strategy problem.
In this session, we’ll break down what clinics should actually be tracking, how to connect marketing efforts to real appointment growth using tools you already have, and how to build a simple, effective marketing approach that doesn’t require a full-time marketing team..
Date: Wednesday, May 6, 2026
Time: 9am PST / 12pm EST
Duration: 45 minutes + Q&A
Register Now
Join over 12,000 veterinary practices
What You'll Learn
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What client acquisition cost (CAC) actually is—and why most practices are operating without it
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How to connect your current marketing efforts (Google, website, referrals) to new clients and appointments
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Where clinics are losing growth opportunities without realizing it
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How to build a simple, differentiated marketing approach that works for independent practices
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What to focus on (and what to ignore) when trying to grow

Integrations
Why vets prefer PetDesk
20% less time on calls
“There’s less talking on the phone to people. They put their information in, and we just do it.”
Jennifer Oldfield
Marketing Manager, ANVC
40% lower call volume
“Pet owners just book their appointments online because it is so easy and streamlined.”
Rebekah Rangel
Practice Manager, Osage Vet
72% more appointments
“PetDesk has been a great tool to reach and retain our clients. It’s very easy to use.”
David
Practice Manager
Mary Schwartz, CVT
Community Engagement and Advocacy Manager, PetDesk
Mary Schwartz, CVT has a robust career in the veterinary industry spanning a decade. Mary uses her in-depth knowledge of veterinary practices to hone in on their operations, pain points, needs, and wants so that they realize the power of veterinary technology and how PetDesk can be tailored to each clinic, so that staff can reclaim their time and provide quality care to their patients.
