LIVE DIGITAL SERIES
Thriving in a Modern
Veterinary Practice:
How to Fill Your
Appointment Calendar
Discover practical ways to attract new clients, improve the client experience, and reconnect with pet parents who have fallen behind on care.
Veterinary practices face falling visit numbers, revenue pressures, and rising demand for digital convenience. Filling your calendar requires reaching new clients while making it effortless for existing pet parents to book, communicate, and return for care. Join PetDesk's Chief Marketing Officer, Michael Freeman, to learn how to optimize your Google profile, leverage 24/7 online booking, and automate reminders to keep your schedule full without stressing your team.
Date: Wednesday, October 7, 2026
Time: 10 AM PT / 1 PM EST
Duration: 30 minutes + Q&A
Join over 12,000 veterinary practices
Why you should attend:
Why you should attend:
Veterinary practices are facing an escalating burnt-out bottleneck as client visits drop, revenue pressures mount, and pet parents demand greater digital convenience. Relying solely on new client acquisition isn't enough to keep your calendar full; your practice must make it effortless for existing pet parents to book, communicate, and return for care.
Hosted by PetDesk CMO Michael Freeman, this 30-minute webinar provides a practical roadmap to help you strengthen your digital presence, streamline day-to-day operations, and boost client retention without adding stress to your front desk.
What you’ll learn:
What you’ll learn:
- How your website, Google presence, reviews, and social media influence whether new clients choose your practice
- Why online booking helps practices capture demand after hours while maintaining control over their calendars
- How digital communication can reduce unnecessary phone traffic and give front desk teams more time for meaningful client conversations
- How to create an effective reminder cadence without overwhelming pet parents
- Practical ways to re-engage lapsed clients through email, texting, and personal outreach
Michael Freeman
Chief Marketing Officer, PetDesk
Michael Freeman is the Chief Marketing Officer at PetDesk, bringing over 20 years of experience in marketing, strategy, and operations across startups and Fortune 100 companies. Before joining PetDesk, Michael served as VP of Marketing at Airbase (acquired by Paylocity), the leading procure-to-pay SaaS provider for mid-market companies. He has also held marketing leadership roles at Skilljar, Certent (acquired by Insightsoftware), Adaptive Insights (acquired by Workday), ShoreTel (acquired by Mitel), and Mecalux. Michael holds an MBA from UCLA Anderson School of Management and a BA in Communication Studies from UCLA. He lives in San Luis Obispo, CA, with his wife, one of his teenage sons, and their rescue dog, Athena. Outside of work, he enjoys playing soccer, rock climbing, and surfing.
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Why vets prefer PetDesk
20% less time on calls
“There’s less talking on the phone to people. They put their information in, and we just do it.”
Jennifer Oldfield
Marketing Manager, ANVC
40% lower call volume
“Pet owners just book their appointments online because it is so easy and streamlined.”
Rebekah Rangel
Practice Manager, Osage Vet
72% more appointments
“PetDesk has been a great tool to reach and retain our clients. It’s very easy to use.”
David
Practice Manager